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trade show exhibit messaging

Ever attend a trade show and get the feeling that the majority of exhibitors at the show aren't selling anything that directly relates to you or your needs? Even if you've only been to a handful of shows, you've probably had this feeling at some point.

While it's possible you had attended a show that really didn't match up with your needs, it's more likely that most of the exhibitors you encountered weren't specifically targeting you or a persona based on prospects just like you.

5 Reasons Why Orlando Rocks for Trade Shows

It's no surprise that Orlando tops many trade show exhibitors' and attendees' lists of "favorite places to exhibit/attend a trade show". With average high temperatures, in the Winter, hovering around 71 degrees and no shortage of things to do, when not on the show floor - Orlando is simply a fantastic place for trade shows and conferences.

Tips for Choosing the Best Exhibit Space at Trade Shows

Choosing the right trade shows, to exhibit at, and the perfect booth design for your company are important decisions to your overall marketing success. But once you've made these choices, have you considered which space, on the show floor, might get you the most bang for your buck?

5 Trade Show Trends for 2014

It's not quite here yet, but with snowflakes falling across the country and Black Friday behind us - the New Year is just around the corner.

So, what do we have to look forward to in 2014 and what new and continuing trends should trade show marketers have on their radar?

Here's 5 trade show trends for 2014 that are sure to keep picking up steam!

Top 5 Ways to Use iPads in Your Trade Show Booth

Over the last few years iPads have been popping up more and more often in trade show booths. Exhibitors are using these handy little tools in a number of creative ways and for good reason.

With a low cost barrier, they're not only economical to have on-hand but they look great, as stand-alone kiosks, and will actually help to draw attendees into your booth.

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