Blog

October 8, 2018

Are you looking for a more successful show floor experience?

Where should you begin? Try starting with your pre-show planning. Create pre-show marketing material that can generate buzz before the show and target touch points relevant to your key audiences. Set up appointments prior to the show to help smooth out the trade show experience and show your customers and prospects respect for their time.

trade show services
Posted on October 23, 2014 in Custom Trade Show Exhibits, Event Services & Management, Team Design Shop, Trade Show Marketing & Business

When planning to exhibit at a trade show, it's quite easy to put so much thought into the design of your trade show booth and collateral - that you completely forget about onsite show services. But just as important as creating a stellar trade show exhibit, you have to consider the logistics of installation, dismantle and a whole lot more.

Get More Bang for Your Buck with Custom Trade Show Rentals
Posted on October 21, 2014 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

With the average cost of purchasing a custom trade show booth being in the range of 3-4 times (or more) the cost of renting a trade show booth - rental programs become a very strong alternative to purchasing an exhibit of the same cost. Learn more about how renting your next trade show booth can not only get you more bang for your buck, but help your brand look better on the show floor too!

Trade Show Booth Rental = No Capital Expense
Posted on October 14, 2014 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

There are a number of pros and cons to renting vs purchasing your company's trade show booth, but what about the accounting department? Purchasing a new trade show booth will likely be a capital expense while renting will go down in the books as an operating expense. Read on to learn more.

DesignShop is Serving up Freshly Squeezed Awesomeness with its New Website
Posted on October 3, 2014 in Team Design Shop, Trade Show Marketing & Business

Orlando, Florida - October 2, 2014

Big Ideas with DesignShop's Idea Tool
Posted on September 25, 2014 in Modular & Portable Exhibits, Team Design Shop, Trade Show Marketing & Business

A few weeks back, we published a blog article entitled "Designing Your Compact Modular Exhibit is as Easy as 1, 2, 3".

Desiging Your Compact Modular Exhibit is as Easy as 1, 2, 3
Posted on August 29, 2014 in Custom Trade Show Exhibits, Modular & Portable Exhibits

Ever wish that designing your trade show exhibit could be as easy as counting to three? Well, with DesignShop's "Idea Tool" for our Radiance product line - it really is that simple!

The Pros and Cons of Renting vs Owning Your Trade Show Exhibit
Posted on August 22, 2014 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

By now, most trade show marketers understand the availability of both trade show exhibits you own and those you rent. But what are the pros and cons of renting vs. purchasing your company's trade show exhibit(s)??

DesignShop Lights up LIGHTFAIR International 2014
Posted on June 16, 2014 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Events, Trade Show Marketing & Business

The Lighting Science logo was used in the brand architecture, of the exhibit, with overhead, orange fabric cylinders - highlighting the commercial and residential lighting below them.

LIGHTFAIR International 2014 was a huge success and we can't wait for next year's show. In 2015, LIGHTFAIR will take place May 3-7 at the Javits Center in New York, New York.

When Re-Branding, Don't Forget Your Trade Show Exhibit(s)
Posted on June 3, 2014 in Team Design Shop, Trade Show Marketing & Business

Anyone who's ever gone through the process of a  corporate re-brand knows what a monumental task it can be. From the strategic decision to undertake the re-branding, in the first place, to identifying all of the elements which must be updated - it's a lot of work and not cheap either!

5 Tips for Reducing Trade Show Stress
Posted on May 21, 2014 in Event Services & Management, Team Design Shop, Trade Show Marketing & Business

Let's face it - as marketers, responsible for your organization's trade show marketing efforts - you've got a lot on your plate. And YES, it's stressful!

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"DesignShop was great to work with and the product delivered met our standards, as well. "

Tasha Young, Event ProducerGMR Marketing (Indian Motorcycles)