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Trade Show Resolutions to Kick-Start a Successful 2018
January 4, 2018

Happy New Year!

It's that time of year when we proclaim our resolutions for the year ahead of us and plan how to make this one better than the last. But, have you considered what you'd like to do differently with your trade show program or how you'd like to achieve new goals during this trip around the sun?

This countdown of 2018’s most popular New Year's Trade Show Resolutions is sure to lend some inspiration to you and your exhibit program! And if you commit to them, you'll not only have a more successful year on the show floor, it'll be less stressful as well!

ShowCAST Remote Broadcast Studio
Posted on November 5, 2013 in Modular & Portable Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

Did you know that social media reached 72% of U.S. internet users in May of 2013? And that Facebook and Google+ having a combined number of about 1.5 billion monthly users (yes MONTHLY)! In fact, Facebook claims 59% of all North American internet users as active users of their network. Crazy.

Trade Show Marketing Tips
Posted on November 1, 2013 in Team Design Shop, Trade Show Marketing & Business

Marketing your company & products at trade shows requires planning, effort and budget - make it an investment that pays you a return!

pre-show marketing strategy
Posted on October 29, 2013 in Event Services & Management, Team Design Shop, Trade Show Marketing & Business

With so much focus placed on your trade show exhibit and the event itself, it's really no surprise that the vast majority of exhibitors fall short on pre-show marketing.

Compact Modular Exhibits
Posted on October 23, 2013 in Custom Trade Show Exhibits, Modular & Portable Exhibits, Trade Show Rental Exhibits

When looking to purchase a trade show display, don't overlook the flexibility that comes along with compact modular trade show exhibits. What exactly is a "compact modular exhibit" you might ask? Great question my friend! Read on!

Custom Rental vs. Hybrid Trade Show Exhibits
Posted on October 17, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

If you're a marketing manager or responsible for the trade show marketing for your company, surely you've read a number of articles about the benefits of custom trade show rentals.

When to rent and when to buy your trade show exhibit
Posted on October 11, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business, Trade Show Rental Exhibits

Many articles have been written about the benefits of renting trade show exhibits (which there are many), but how do you know when you should choose to rent your exhibit, rather than own it?

Outfit Your Rental Exhibit with Custom Trade Show Graphics
Posted on October 8, 2013 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

There are many benefits to renting trade show exhibits over purchasing. This is especially the case if you only exhibit at a few shows each year. Or your budget is a bit limited and you like the idea of spending about a third to half the cost of purchasing the same booth!

Trade Show Rentals - Look Different from Show to Show
Posted on October 2, 2013 in Custom Trade Show Exhibits, Trade Show Marketing & Business, Trade Show Rental Exhibits

Having a fresh and exciting look for your trade show event is important to your brand and is instrumental in attracting visitors to your booth.

Targeting Personas Through Trade Show Marketing
Posted on September 27, 2013 in Team Design Shop, Trade Show Marketing & Business

As marketers, specifically in this case - trade show marketers - we're all familiar with the idea of our "target market" and to that end "target market research".

Understanding Your Brand on the Trade Floor
Posted on September 25, 2013 in Custom Trade Show Exhibits, Team Design Shop, Trade Show Marketing & Business

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"Thank you so much for pulling LIGHTFAIR together for us this year! The booth looked amazing and we couldn’t have done it without all of your hard work and dedication to the project. "

Lesley Matt, Director of MarketingTCP Lighting